Monthly Archives: June 2016

Life Coach Or Business Coach

Life coach or business coach?

“The only thing that is constant in life, is change” Heraclitus of Ephesus

Isn’t it amazing how the life coaching revolution has swept across countries at such a rapid rate? And that a profession that didn’t even exist 10 years ago is now considered to be a bona fide life path?

What is the attraction of life coaching, and why has it caught on so much quicker than business coaching?

The answer is simple – life can be hard! Everyone needs help at some time, and to enjoy the guidance of a life coach is a perfectly acceptable solution.

Conversely, business – that is actually much harder than most aspects of every day life – is not openly acknowledged as difficult. The media flashes Richard Branson’s grin, Bill Gates’ philanthropy, and Warren Buffet’s simplicity in our faces. But the failures, sleepless nights, and tummy-aching stress that they all underwent to get to where they are, is completely hidden in the background.

Steve Futrick worded it perfectly when he said:

“The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else’s highlight reel.”

This is the most common error in business: Not knowing that most business people struggle. In fact, 86% of new businesses close down within their first 24 months of operation. These are the statistics that we don’t hear!

So when someone is struggling with their business, they look inwards and try to resolve their problems by themselves. If people knew the realities of running a business, they would be far more open to engaging with a professional business coach.

To attend life coaching is a useful practice; to attend business coaching is both a life and business transforming habit.

Consider this quote by Heraclitus of Ephesus:

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.”

In the same breath, no business-person walks into the same business coaching session twice – it’s never the same business mindset, and he or she is not the same business person after the session.

Book a business coaching session today!

Business Coach or Therapist?

Psychologist or business coach?

When people hear the term ‘therapy’ their minds seem to conjure up all sorts of colourful images. From Freud contemplating his patient lying on the couch to Robin Williams making a life changing breakthrough with Matt Damon. Therapy has become so widely accepted and popular that an estimated 30% of the US population attend regular therapy session.

This begs the question: If everyday people from all walks of life are so comfortable with the concept of therapy, then why does business coaching – which encompasses the benefits of therapy, the advantages of business improvement, and the application of career satisfaction – not have the same level of popularity?

The answer depends on who you ask.  However, popular opinion is that business people are often so busy being busy in their businesses that they don’t have the time to help themselves in their business. 

The bottom line is that the average business owner, entrepreneur, or business manager is trying so hard to cope, that the concept of an external business coaching helping is almost too much to manage.

This is not a judgment, rather an objective perspective, which is exactly what business coaching is about. Perspective. Objectivity. And your business.

When attending therapy, you have the belief that issues will be resolved and you will ‘feel better’. When enlisting the help of a business coach, you know that issues will be resolved, ideas generated, and prosperity enhanced.

Business coaching is therapy – just on a much broader and more satisfactory scale!


Talk to a business coach today!

Personal Trainer Vs Business Coach

Why should you hire a business coach?

Give a bowl of rice to a man and you will feed him for a day. Teach him how to grow his own rice and you will save his life.


Fitness training, such as martial arts, has been prevalent for thousands of years. Yet it was only in the early 80’s that the concept of a ‘personal trainer’ grew in popularity – both as a profession and concurrently as an advantage to have in people’s lives. The interesting part about using personal trainers is that their credibility continually increases and diverse individuals from all sorts of backgrounds seek their guidance and expertise.

When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.


So why isn’t it the same with business coaches who have expertise, competencies and experience far beyond the boardroom?

The simple answer is because we are slightly ahead of the wave. People are still hiring and trying out personal trainers now, for the first time,  almost 40 years after the profession became plausible.

To know that we know what we know, and that we do not know what we do not know, that is true knowledge.


The reality is that business coaches embody more than just an understanding of business.  They work with a plethora of areas integrated with the person involved in his or her business growth – from work-life balance through to daily employee challenges. To develop your body is to work on 10% of your holistic self, while to work with a business coach is to consider 100% of who you are, where you want to go in your life, and use the guidance of an expert to craft the ride with you.

So, if your body is worth the time, investment and energy of spending twice a week paying an expert to assist you, why isn’t the rest of your life – and business – worth the commitment?

The man who asks a question is a fool for a minute, the man who does not ask is a fool for life.



Speak to a business coach today! 


What Makes A Great Coach?


Before delving into the characteristics of a great coach, it’s necessary to note that coaching efficacy is often difficult to measure.  How do you know if you are doing a good job as a coach? And how does the client know if coaching is actually working?

The difficulty in answering these questions is that coaching is generally a subtle and gradual process, which works almost subconsciously over a period of time. Sometimes which the coaching process is doing its job, the client is almost unaware of the impact, until the results present themselves.

These three elements are generally present in excellent coaches:

  1. They care deeply about people
  2. They have incredibly high personal standards and ambitions
  3. They have a high level of self-knowledge

Research shows that the below are also common characteristics of exceptional coaches:

  1. Exquisite self-awareness
  2. High emotional intelligence
  3. Broad vision, with focus on important details
  4. Nuanced, crisp, superb communication
  5. Highest regard, caring and respect for clients
  6. Creative, innovative learner and developer of custom coaching methodologies
  7. Perceptive, intuitive, curious and inquiring
  8. Quick study with capacity for deep and wide learning
  9. Student of coaching and other disciplines that support helping others
  10. Sincere interest in clients and desire to help
  11. Continuous learner, personally and from others’ experiences
  12. See coaching as a two-way interchange of energies and learning
  13. Humble, open, nurturing and grateful to the world
  14. View coaching as a calling, an art and a discipline
  15. Walk the talk and model a good life for their clients

Here’s the bottom line:

If the client feels that coaching is working for them, if they feel that they ‘click’ with their coach, and that they are gaining benefits, the coaching process is working and their coach is a great coach!


Become a Business Coach with SA Business Coaches.