It is common that entrepreneurs or business owners come for business coaching for two reasons:
- They want an objective sounding board that can provide a valuable critique of their business
- They want to move their business forward, but often do not know how to do this
For the entrepreneur or business owner, business coaching is comparable to having a business partner.
The business coach is someone with insight into your business, knowledge about business in general, and who has no ego in terms of ‘being right’.
For the business owner, there could be no better partner than one who has the vested interests of your business at heart.
Business coaching, like business development, is a process. It has ebbs and flows and requires time to achieve results. It is also a relationship that grows and matures over time, and within that maturity develops an in-depth understanding of your business ambition, capabilities, industry, as well as of the people involved and their competencies. This includes the competencies and preferences of the business owner or entrepreneur.
The road that the business owner travels in a business coaching intervention is one in which he or she develops new competencies, and ingrains an improved system of thinking about their business and their ways of doing things.
The process demands commitment and actions, and the results embed the desire to take those actions. When the coaching sessions reach conclusion, the business and the business owner both emerge in a much better place than when they originally started.