Tag Archives: business coaching

Personal Business Coaching Interventions: What, Why and How.

Why Business Owners Need Business Coaches

Running a business must be one of the loneliest jobs in the world.

This may seem a funny statement to make as most businesses run on human interaction, be it with suppliers, employees, partners of staff. Yet, the reality of running your own business means that the business owner steers their company on their own, whether they interact with other people or not.

Certain challenges, decisions, self-doubt, hope and frustrations are experienced purely by the business owner.

It is he or she who has sleepless nights worrying about incomplete projects or dissatisfied customers; has to resolve the problems that staff point out without attempting a solution; and who experiences immense stress at the thought of not being able to pay salaries at the end of the month.

Business coaching provides the individual who is involved in his or her business with not only a knowledgeable and objective soundboard, but with the experience and empathy to truly understand what the business owner is going through.

The professional business coach has the know-how to enable you to unlock your problem-solving toolkit, your idea toolkit, and your passion toolkit. These three sets of capabilities allow the individual to run their business with confidence and with the wherewithal to put out fires, make decisions, and accept accountability for the final results.

A business coach is not purely someone who can guide you in your business.  They are someone who truly understands what running a business is all about, and therefore truly walks the path with you.

Entrepreneurial and Business Owner Coaching

Business coaching for business owners

It is common that entrepreneurs or business owners come for business coaching for two reasons:

  1. They want an objective sounding board that can provide a valuable critique of their business
  2. They want to move their business forward, but often do not know how to do this

For the entrepreneur or business owner, business coaching is comparable to having a business partner.

The business coach is someone with insight into your business, knowledge about business in general, and who has no ego in terms of ‘being right’.

For the business owner, there could be no better partner than one who has the vested interests of your business at heart.

Business coaching, like business development, is a process. It has ebbs and flows and requires time to achieve results. It is also a relationship that grows and matures over time, and within that maturity develops an in-depth understanding of your business ambition, capabilities, industry, as well as of the people involved and their competencies. This includes the competencies and preferences of the business owner or entrepreneur.

The road that the business owner travels in a business coaching intervention is one in which he or she develops new competencies, and ingrains an improved system of thinking about their business and their ways of doing things.

The process demands commitment and actions, and the results embed the desire to take those actions. When the coaching sessions reach conclusion, the business and the business owner both emerge in a much better place than when they originally started.

Book a coaching session today. 

Corporate Business Coaching Interventions

Business coaching for corporations

Why would a corporation need a business coaching intervention?

Corporations are big and powerful and successful. They have visions, objectives and missions which drive them to achieve. And that is exactly the reason why a business coaching intervention can only be beneficial.

At the heart of all business success is the human ingenuity that makes decisions. In large corporations ineffective decisions can be easily remedied or covered. However, really original ways of thinking and great decisions are the sparks that launch a company forward, leaving competitors unable to catch up.

There is a principle in large corporates that encourages new and fresh ways of thinking. This is the fundamental principle of business coaching.

The professional business coach is qualified and skilled at asking those questions to stop a board meeting in its tracks; to make executives question their essential assumptions; and to unearth new avenues of possibility which often elude the established business.

A business coaching intervention in a large company is not designed to fix small problems and improve staff productivity; rather it seeks to target the big strokes and challenge entrenched ways of thinking. This is not because the current way is wrong, rather it is because human nature tends to become comfortable and to prefer focusing and thinking in the way that had always served us.

Business coaching breaks the mundane to inject novelty. A business coaching intervention can be the launching pad to a corporation’s next success!

Book a coaching session today.  Your first session is FREE.

Why Do Business Leaders Need Coaching?

When 200 CEO’s, board directors, and senior executives were asked how receptive they would be to coaching, the results were as follows:
Why business leaders need business coaches

The 2013 stats on these executives receiving coaching was that only 34% of them were having regular coaching sessions. Interesting, isn’t it?

There is an overwhelming receptivity to be coached, and yet when put into practice, there is a drastic reduction in activity. Why is this? Standford highlights an array of reasons, with the most dominant being that CEO’s prefer to be private about getting coaching.

More importantly, the main reason why CEO’s are so receptive to coaching is because good things are easy to see, while blind spots are unknown and tend to creep up on them.

On a global level, top executives receiving business coaching is growing at a rapid rate. The benefits of coaching are becoming better known and certainly more widely recognised.

Why business leaders need business coaches

Source: CEO World Magazine 8 August 2016

So we’ve established 3 facts:

  1. Top executives are receptive to being coached

  2. Only 34% of top executives actually are being coached

  3. Coaching at an executive level on a global scale is rising at a rapid rate

So here’s the final piece of the puzzle: What are leaders being coaching in?

Why business leaders need business coaches


If you are a leader, how would you fare in these 12 areas?

How could you benefit from coaching?

And most importantly, what would be the return on your business if you improve in these 12 areas?

Book your coaching session today! The first session is FREE.

Deep Listening


Deep Listening

A client speaking to his Rogerian therapist says: “I’m so depressed, I just don’t feel like is worth living.”

The therapist replies: “I hear you saying that you’re in pain and that you’re not sure how you will ever feel better.”

The client replies by saying: “I really feel I would be better off dead.”

To which the therapist comments: “You really are at your wits’ end about what to do.”

The client stands and moves to the window of the office and opening it up, the therapist observes, “You’re showing me how much pain you are in, how desperate you are.”

The client then jumps out the window

The therapist says, “Splat” (Rosenbaum, 2009).

The point of the above story is that reflective listening serves no purpose. It is parroting what someone has said, and simply repeating back to someone what they have said is pointless.

Deep listening takes a different perspective on listening. It adds empathy to the equation. Empathetic, deep listening happens when the listener silences their own internal chatter and own opinions, and completely stills their mind so that they can absorb everything that the person in front of them is saying.

The principle behind deep listening is that the person listening listens absolutely. They are completely present in the moment, they take in everything about the person in front of them in terms of their body language, facial expressions, voice intonation and use of language. They integrate everything that they witness to build a sincere trust with the communicator, so that the person speaking feels no judgment, and that the speaker feels like they have the listener’s undivided attention.

Deep listening is a practiced skill that takes years to perfect. Once it is perfected, it is an art, and a skilled practitioner can slip into deep listening easily.

“We think we listen, but very rarely do we listen with real understanding, true empathy. Yet listening, of this very special kind, is one of the most potent forces for change that I know.”

Carl Rogers

Crisis Management or Business Coach?

Business Coach Vs Crisis Management

You know what prevents having to deal with crisis management? Going for business coaching.

There’s an amazing advantage to dealing with crisis management and working with experienced professionals who thrive in that sphere. In fact, they are a godsend when you or your business are in crisis – they take the impending doom and create a series of steps to establish calm normality.

The first in that series of steps is usually: Create a plan.
The critical question is this: when does your business need crisis management. What defines a crisis? And how big does that crisis need to be in order for you to seek some form of crisis management?
For a business – almost regardless of size – that cannot get new business, this constitutes a crisis. It doesn’t require media management and a spokesperson to address the public. But the business is in crisis.
The astute business owner has a series of tools to use to ensure that the business does not descend into crisis. One of those tools should be a business coach.
The ease with which business people will contact and employ a crisis management expert – and pay a fortune – is astounding, particularly when the whole crisis situation can be averted through effective business coaching.
Business coaching and crisis management are mutually exclusive, as the effective use of one usually eliminates the use of the other.

Get help for your business today.  Speak to a business coach.

Business Coach Or HR?

Business Coach or Human Resources?

Business is a series of processes implemented by people to achieve specific strategic objectives. Without people the systems cannot be put into effect, and without the processes the people will have no direction or beat practice.

This delicate balance of equal value is one of the cornerstones of a business coach’s toolkit. ‘Business knowledge’ is a broad and never ending subject with endless challenges, opportunities and curveballs.

The professional business coach not only knows this; he or she works with this to achieve outcomes.

Human Resources (or HR) as a department, is a critical component within the business structure. It is this department that ensures the right people are in the right positions in order to achieve the business strategy. Human Resources is a proactive function that deliberately strives to optimise processes by placing, motivating and developing effective people.

This is not a business coaching function. Although admittedly many HR people are great listeners and seem to have an insight into people, their focus, training and purpose differs significantly from that of a business coach.

HR specialises in one aspect of business, and although it is a vital aspect, it is highly specialised.

Business coaches specialise in coaching people in their businesses.  From systems to processes; from recruitment to talent management; from strategy to objectives.

This competency embodies a range of business oriented specialisations and allows the client to focus on the one that matters most at that time.

HR is incredibly valuable, and so is business coaching.

The important point to realise is that the two are not mutually exclusive. Business coaches can work with and add value to the HR department and visa versa. However, they are not substitutes for each other.

Each plays its own meaningful role and achieves its meaningful outcomes in its own way. And each has its own value to add.

Life Coach Or Business Coach

Life coach or business coach?

“The only thing that is constant in life, is change” Heraclitus of Ephesus

Isn’t it amazing how the life coaching revolution has swept across countries at such a rapid rate? And that a profession that didn’t even exist 10 years ago is now considered to be a bona fide life path?

What is the attraction of life coaching, and why has it caught on so much quicker than business coaching?

The answer is simple – life can be hard! Everyone needs help at some time, and to enjoy the guidance of a life coach is a perfectly acceptable solution.

Conversely, business – that is actually much harder than most aspects of every day life – is not openly acknowledged as difficult. The media flashes Richard Branson’s grin, Bill Gates’ philanthropy, and Warren Buffet’s simplicity in our faces. But the failures, sleepless nights, and tummy-aching stress that they all underwent to get to where they are, is completely hidden in the background.

Steve Futrick worded it perfectly when he said:

“The reason we struggle with insecurity is because we compare our behind-the-scenes with everyone else’s highlight reel.”

This is the most common error in business: Not knowing that most business people struggle. In fact, 86% of new businesses close down within their first 24 months of operation. These are the statistics that we don’t hear!

So when someone is struggling with their business, they look inwards and try to resolve their problems by themselves. If people knew the realities of running a business, they would be far more open to engaging with a professional business coach.

To attend life coaching is a useful practice; to attend business coaching is both a life and business transforming habit.

Consider this quote by Heraclitus of Ephesus:

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.”

In the same breath, no business-person walks into the same business coaching session twice – it’s never the same business mindset, and he or she is not the same business person after the session.

Book a business coaching session today!

Personal Trainer Vs Business Coach

Why should you hire a business coach?

Give a bowl of rice to a man and you will feed him for a day. Teach him how to grow his own rice and you will save his life.


Fitness training, such as martial arts, has been prevalent for thousands of years. Yet it was only in the early 80’s that the concept of a ‘personal trainer’ grew in popularity – both as a profession and concurrently as an advantage to have in people’s lives. The interesting part about using personal trainers is that their credibility continually increases and diverse individuals from all sorts of backgrounds seek their guidance and expertise.

When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.


So why isn’t it the same with business coaches who have expertise, competencies and experience far beyond the boardroom?

The simple answer is because we are slightly ahead of the wave. People are still hiring and trying out personal trainers now, for the first time,  almost 40 years after the profession became plausible.

To know that we know what we know, and that we do not know what we do not know, that is true knowledge.


The reality is that business coaches embody more than just an understanding of business.  They work with a plethora of areas integrated with the person involved in his or her business growth – from work-life balance through to daily employee challenges. To develop your body is to work on 10% of your holistic self, while to work with a business coach is to consider 100% of who you are, where you want to go in your life, and use the guidance of an expert to craft the ride with you.

So, if your body is worth the time, investment and energy of spending twice a week paying an expert to assist you, why isn’t the rest of your life – and business – worth the commitment?

The man who asks a question is a fool for a minute, the man who does not ask is a fool for life.



Speak to a business coach today! 


What Makes A Great Coach?


Before delving into the characteristics of a great coach, it’s necessary to note that coaching efficacy is often difficult to measure.  How do you know if you are doing a good job as a coach? And how does the client know if coaching is actually working?

The difficulty in answering these questions is that coaching is generally a subtle and gradual process, which works almost subconsciously over a period of time. Sometimes which the coaching process is doing its job, the client is almost unaware of the impact, until the results present themselves.

These three elements are generally present in excellent coaches:

  1. They care deeply about people
  2. They have incredibly high personal standards and ambitions
  3. They have a high level of self-knowledge

Research shows that the below are also common characteristics of exceptional coaches:

  1. Exquisite self-awareness
  2. High emotional intelligence
  3. Broad vision, with focus on important details
  4. Nuanced, crisp, superb communication
  5. Highest regard, caring and respect for clients
  6. Creative, innovative learner and developer of custom coaching methodologies
  7. Perceptive, intuitive, curious and inquiring
  8. Quick study with capacity for deep and wide learning
  9. Student of coaching and other disciplines that support helping others
  10. Sincere interest in clients and desire to help
  11. Continuous learner, personally and from others’ experiences
  12. See coaching as a two-way interchange of energies and learning
  13. Humble, open, nurturing and grateful to the world
  14. View coaching as a calling, an art and a discipline
  15. Walk the talk and model a good life for their clients

Here’s the bottom line:

If the client feels that coaching is working for them, if they feel that they ‘click’ with their coach, and that they are gaining benefits, the coaching process is working and their coach is a great coach!


Become a Business Coach with SA Business Coaches.