The government’s critical factor, naturally, is saving lives and ensuring the virus is contained. As critical as this is, so too is the vitality of keeping your business afloat while tackling very rough sea. The economy is a primary concern to many business owners, as traditionally it is the smaller to medium sized businesses who take the biggest knock when the economy dips.

Many have said that we are all in the same boat. This is not entirely true. We are all on the same team – to get through this as unscathed as possible. However, some of us have sturdy cruise liners, while others of us are bumping around in a little rowboat doing everything we can not to topple over.

We are also not all in the same part of the sea, some of us have established reserves, facilitating peace of mind, depending on the duration of the lockdown. Others are able to operate at this time, with essential services, even if it’s not at our full capacity. This certainly makes the water less choppy.

The only way that a small boat can survive this cyclone, is the steady our boats as much as possible. Instead of rowing against the current. We need to accept the situation for what it is, reframe our capabilities, and use whatever technology or resources we have to keep ourselves stable enough to weather the storm.

It is always easier said than done. Your business needs to survive and that is your main concentration point. You have to plan how your clients can be maintained, supplier relationships enhanced, and employees seen as partners in your boat. This is the only way to make this journey less stressful, until the final destination of re-establishing your business, is reached.