“A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you always knew you could be”.
When you run a business, the greatest tool you have in that business is yourself. Everything else is a resource that you need to optimise to achieve results. The business owner is the thread weaving all the various cloths required to create an effective business together.
No human being can know it all or do it all. That’s why business owners make use of a coach. The business coach points out blind spots while grooming the business owner to tackle their daily challenges professionally and effectively so that the business stays on track. The only person who has the true best interests of the business at heart, will be the person who owns the business.
The business owner has the job of ensuring the operational level of the business runs smoothly, while the strategic aspects are continually upgraded to drive the business forward. Owners embody a unique combination of managing and leading the company so that those who work within the business feel like they belong and want the business to do well. All this sounds logical, but when you are the human being who is responsible for putting it all together, the best support and guidance that you could get to drive you through, is a coach! And that is what business owner coaching is!
“Coaching is unlocking a person’s potential to maximise their own performance. It’s helping them to learn rather than teaching them.”