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Business Coach


Coaching Qualifications

  • Qualified SA Business Coach – 27 July 2022

Other Qualifications

  • N-Dip Electronic Engineering &
    Instrumentation – 26 Nov 1993
  • Principle Estate Agent – 22 Apr 199
carlo shields

Coaching Passion

Being able to live out your passion through your calling is probably the most rewarding experience one can ask for. My accumulated frustrations in the 3 key performance areas of business (operational, finance and HR) throughout my career have grown into a passionate drive to help business owners, entrepreneurs and C-Suite leaders to regain balance in their lives while pursuing their short-, medium- and long term goals and dreams for both themselves and their businesses.

Work Experience

An entrepreneurial and business driven mindset developed during my high school years, due to self-inflicted challenges, guided me through 30 years of very diverse work experiences mostly in the Technology and Engineering sectors within the Water & Waste Water-, Electrical-, Environmental-, Mining-, Oil & Gas-, Agricultural and Steel Manufacturing industries and Small Retail.

Five years of seasoned experience as COO and 10 years as Managing Director, developing and implementing Organizational Strategy, Innovation, Operational Success, Systems and Processes throughout the 3 key performance areas and the complete value chain of a business over a national footprint, has given me an exceptional understanding of the gap between purposed demand/expectation from a business owner perspective and willing/abled supply from an employee perspective.

Coaching Specialties

Business Coaching for Business Owners in SMEs, Entrepreneurs and Start-ups

Business Performance Coaching

Team Coaching

Coaching Experience

My coaching journey started unofficially in 2016 when 5 businesses, including my own, were amalgamated into a new company which was bought by the PSG Investment Group. As the newly appointed COO, one of my responsibilities was to drive the change management program to coach and align all managers and leaders nationally with our new strategy, vision, mission and goals.

While coaching individuals and teams is not new to me, coaching as a professional business coach is. I left my corporate career, in the technology industry, in July 2021 and formalised my coaching competence with an internationally recognized SA Business coach qualification. I’m extremely excited to share and apply my business knowledge and experience through my professional coaching journey ahead of me. I look forward to sharing with you.