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Business Coach


Coaching Qualifications

  • 12 Sept 2023 – Qualified SA Business Coach
  • 15 Nov 2022 – NLP & Life Coach (SOL)

Other Qualifications

  • 6 Dec 2002 – BSc Agric. Agriculture Economics and Animal Science (US)


jaco bekker

Coaching Passion

Hey there! As a business coach, my passion lies in empowering individuals like yourself. I absolutely love helping people realize their full potential and guiding them towards success. I bring my enthusiastic and creative energy to every coaching session. I strongly believe in the power of Honesty, Family, Personal Growth and Fairness, and these values are at the core of my coaching approach.

With my diverse background in agriculture, rural dynamics and global experiences, I bring a unique perspective to my coaching sessions. My ultimate goal is to unlock your business potential and foster growth in the most exciting and fulfilling way possible.

Work Experience

Let me give you a quick rundown of my work experience. I come from a long line of farmers, being the proud fourth generation involved in our family farming operation. But my journey didn’t stop there. I ventured into the world as a Scuba dive Instructor, Instructor Trainer and Skipper, exploring diverse cultures along the way. I worked, lived and played with the super-rich as well as the dirt poor. I explored the Caribbean, Americas, Europe and the most of Africa.

Eventually, I established a successful farming operation, consistently ranking among the top 10 for wool prices in auction for over a decade. Our farming operations is RWS certified, and we use international standards in our operations. I also manage multiple entities independently, take care of property management and family responsibilities. I’m fluent in Afrikaans, English, Xhosa and Sotho and I have been a “Talk for BKB” with high-ranking officials in Lesotho.

I also provide training and mentorship to agricultural students and help with their placement in leadership positions. It’s been quite a ride!

Coaching Specialties

Sustainable Farming Strategies

Work-Life Balance Mastery

Business Growth Tactics

Team building & Communication

Coaching Experience

With my specialization in agriculture and rural environments, I bring valuable expertise in generation succession planning and fostering business growth. Through years of experience, I have developed a deep understanding of the unique challenges and opportunities that businesses in these sectors face.

Together, we will navigate the intricacies of your field, creating customized business plans and setting clear goals for consistent progress. My focus is not only on achieving remarkable results but also on helping you find a healthy work-life balance.

I am committed to empowering you to thrive in both your personal and professional life, ensuring that you stay true to your values while driving success.