Why should you hire a business coach?

Give a bowl of rice to a man and you will feed him for a day. Teach him how to grow his own rice and you will save his life.


Fitness training, such as martial arts, has been prevalent for thousands of years. Yet it was only in the early 80’s that the concept of a ‘personal trainer’ grew in popularity – both as a profession and concurrently as an advantage to have in people’s lives. The interesting part about using personal trainers is that their credibility continually increases and diverse individuals from all sorts of backgrounds seek their guidance and expertise.

When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.


So why isn’t it the same with business coaches who have expertise, competencies and experience far beyond the boardroom?

The simple answer is because we are slightly ahead of the wave. People are still hiring and trying out personal trainers now, for the first time,  almost 40 years after the profession became plausible.

To know that we know what we know, and that we do not know what we do not know, that is true knowledge.


The reality is that business coaches embody more than just an understanding of business.  They work with a plethora of areas integrated with the person involved in his or her business growth – from work-life balance through to daily employee challenges. To develop your body is to work on 10% of your holistic self, while to work with a business coach is to consider 100% of who you are, where you want to go in your life, and use the guidance of an expert to craft the ride with you.

So, if your body is worth the time, investment and energy of spending twice a week paying an expert to assist you, why isn’t the rest of your life – and business – worth the commitment?

The man who asks a question is a fool for a minute, the man who does not ask is a fool for life.



Speak to a business coach today!