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Business Coach


Coaching Qualifications

  • 16 June 2021 – Qualified SA Business Coach​
  • 03 Aug 2017 – Leader as Mentor GIBS
  • 31 May 2010 – Mentoring 4Success

Other Qualifications

  • 23 May 2007 – Masters of Business Administration MBA
  • 07 Jun 2004 – Management Development Programme
  • 03 Aug 2017 – Leader as Mentor
  • 31 Dec 2019 – SLP: Digital Brand Strategy
  • 27 Oct 2019 – Google Digital Skills for Africa
  • 31 Oct 2013 – Strategic Thinking
Ilana Styen - Business Coach

Coaching Passion

​I am passionate about people who are willing to dream, who want to change their lives for the better and who want to become the true person they always hoped for.
“Coaching helps you to take responsibility for your life, let go of what others think and become your true self. It’s about you creating the life that you want – and deserve.” Emma-Louise Elsey
To assist coachees identify, for themselves, what their strengths and obstacles are, so they may become the best person they can be.
Through being coached I discovered my why and what my strengths are.
Coaching is a life changing journey if you are willing to discover yourself.
As a manager, in the financial services industry, for over three decades I always had a great sense of satisfaction when I coached and developed people and watched how they grew, developed and transformed. That made me realize my passion was to journey with a people. To be witness to how they discover the power of their uniqueness and talents they have within them. It gives hope that tomorrow will be better.

Work Experience

“A good coach can change a game. A great coach can change a life” – John Woodent.
My career journey started more than thirty years ago. As a young admin clerk my foundational understanding of the financial service industry was established, and through my tenacity, dedication, discipline and determination I transitioned into a management role which I currently still fulfil. My journey throughout these years have cultivated relationships, empowered individuals and unlocked potential of those who desired it the most.
“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them” – John Whitmore.
Being in the financial services industry and while working with clients and businesses from start-up businesses to SMEs, I realized the need for business coaches. I have coached and assisted business owners grow themselves, their staff and their businesses. I have witnessed great successes; so too many failures and have learned a number of lessons along the way.

Coaching Specialties

Managers in Corporate Entities


Business Owners in the Financial Services Industry

Coaching Experience

Unlocking potential of others has been entrenched in all spheres of my life, whether it be personal or professional. It is through this that my purpose of serving others has seen great success with start-ups and SME’s. There is great joy celebrating their success which is not only rewarding but compels me to extend this to others. Through this life long journey not only have I grown as an individual, but I have learnt the meaning of allowing others to discover their own uniqueness, talents and abilities. By partnering with so many, I have witnessed them discover themselves, seen knowledge sets enriched, skills refined and a significant boost in their confidence. It is through them, that I am able to learn, serve and coach. So, let’s grow, evolve and transform.
I have coached and mentored over 200 individuals in my career as a manager and leader in the financial services industry.