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Business Coach


Coaching Qualifications

  • 30 Nov 2021 – Qualified SA Business Coach

Other Qualifications

  • 30 Nov 1991 – B.Com Business Psychology
  • 30 Nov 2002 – B.Com Marketing Honours
  • 30 Jun 2010 – UCT/Get Smarter Internet Marketing
  • 30 Nov 2019 – Paddocks Sectional Title Scheme Administration



Ilana Styen - Business Coach

Coaching Passion

AddVenTure Business Coaching aims to inspire enthusiastic entrepreneurs on the move to do the things that inspire them. I help you to rediscover the adventure in business by breaking away from archaic business methodologies that are designed for corporates and not for the fast-moving world of the entrepreneur.

After all, we need to bring back that feeling of adventure that is important to create innovation, make uncommon connections, create and keep the commitment of your team and finally leave the legacy that you ultimately want to leave behind.

Work Experience

With almost 30 years of experience in the field of strategic marketing planning, marketing communication, and business in general I have got a wealth of knowledge that works on the ground level across various industries.

I started my career as a Presentations Consultant in 1993. Back in the days when presentation visuals were done on 35mm slides!! Since then I have been involved in numerous marketing communication management roles which include event management, TV Productions, digital marketing, and have authored numerous magazine-, newspaper- and online articles on behalf of clients in my advertising agency.

Coaching Specialties

360 Degree Strategic Marketing Coaching

Presentation Coaching

Family Business Growth & Succession Coaching


Brand Audits

Digital Marketing Coaching

Coaching Experience

The essence of marketing is to know and understand your client so well, that the product or service fits them perfectly and sells itself. This is what 360-degree marketing is all about.
Not an afterthought advert because sales are not what they should be.

My focus is to help clients understand the important fundamentals that inspired companies such as Apple and Virgin and who have mastered these skills into a fine art. Once you get this right, the rest of your marketing falls into place and becomes one massive business adventure.