Business Coaching Since 1998
Business coaching, engineered.
We select and train business coaches to a defined standard, then deploy them into global companies, listed and unlisted corporate businesses, and owner-led businesses. Every engagement is diagnosed, designed, tracked and reviewed — not improvised.
Coaching Since
3,000+
Assignments Completed
At C-Suite Level
Silver Training Provider
Internationally Accredited by the ICR
The Distinction
Most coaching is a conversation. Ours is a system.
The coaching psychology grew out of therapy and university psychology faculties. That tradition understands personal psychology well — but a business leader’s problem is rarely only a personal psychology problem. We built a methodology that diagnoses the people involved and the business too.
Conventional Coaching
- ✗Opens with a conversation
- ✗Goals agreed verbally
- ✗Actions remembered between sessions
- ✗Progress assessed subjectively
- ✗Outcome depends on coach–client chemistry
SA Business Coaches
- ✓Opens with a business diagnosis
- ✓Written plan with objectives, milestones and metrics
- ✓Actions logged and dated on Coach in the Corner®
- ✓Scheduled milestone reviews against the plan
- ✓Outcome depends on a repeatable, quality-controlled process
Where To Start
Three ways we work
The methodology is the same in each. What differs is who is being coached, and why.
Become a coach
Business Coach Training
Accredited training for people who intend to practise as business coaches — conceptual depth, commercial grounding and a defined standard of assessment. Delivered in centres across South Africa.
For organisations
Corporate & Executive Coaching
Executive and leadership mandates for corporates and larger enterprises. Roughly 80% of our 3,000+ assignments have been at C-suite and senior management level.
For owners
Entrepreneurs & Business Owners
Coaching for owner-managed businesses and founders, where the diagnosis covers the business and the owner’s role within it before any coaching begins.
Not sure which one fits?
A diagnostic session establishes what you actually need before anything is proposed.
The Methodology
D.I.T.A.R.® and B.O.P.®
Our proprietary framework and methodology, developed by Neale Roberts and Dr Elana Siew and applied in every engagement since 1998.
D.I.T.A.R.®
The five-stage framework
A repeatable process for establishing what is actually wrong, testing it, acting on it and reviewing the result.
Diagnose · Identify · Test · Apply · Review
B.O.P.®
The three environments
Every executive challenge lives in one of three places — or in a combination of them. We examine all three at the start of the work, before co-planning and co-structuring the assignment with you.
Business · Other People · Personal Mastery
How We Assure Quality
We don’t just find coaches. We build them.
Most coaching firms recruit. We control the whole chain — selection through to continuing development — which is why the standard does not vary between one of our coaches and another.
Select
Candidates are chosen for commercial experience and coaching aptitude — and for a genuine passion for business and for helping people. Without both, the technique does not carry.
Train & develop
Accredited training in applied coaching psychology alongside business, people and personal mastery.
Monitor
Engagements are tracked on Coach in the Corner®, our own coaching platform — not left to memory.
Evaluate
Coaches are reviewed against the same standards we apply to client outcomes.
Develop further
Continuing Professional Development sessions keep the panel current and consistent.
Head Coach
Co-founder
Executive Coach
Executive Coach
Business Coach
coaches
Meet the panel
Evidence
What clients say when the engagement ends
“With your guidance I achieved double my sales target and exceeded my product budget by 90%. Your perspective and assistance in gearing my mindset towards achieving these targets made the difference.”
National Sales Manager · Owner-managed business
“Thank you for helping me navigate one of the most significant challenges of my life. Through your clarity and guidance, I was able to overcome fear, gain perspective and successfully conclude the sale of my Safari lodge.”
Founder · Hospitality & tourism
Some testimonials reference Human and Mentor Consulting (Pty) Ltd — our founding entity. Same coaches, same methodology, one continuous track record since 1998, now operating as SA Business Coaches.
Straight Answers
Asked often. Answered once.
What does SA Business Coaches do?
We train business coaches and deploy them into corporate entities, their executive teams and owner-managed businesses across South Africa. We have completed over 3,000 coaching assignments since 1998, at approximately an 80% completion rate at C-suite and senior management level.
How is business coaching different from executive or life coaching?
Business coaching addresses the business as well as the person. Where much of the industry treats the business as context for a personal conversation, we diagnose the business system, the people environment and the individual — then coach whichever is actually causing the problem.
Are you accredited?
SA Business Coaches is accredited by the International Coach Register (ICR), which is ISO 9001 certified by LRQA (Lloyd’s Register Quality Assurance) and whose certification procedures are ISO 17024 based. We are also an approved COMENSA Silver Training Provider. COMENSA is the official SAQA (South African Qualifications Authority) Coaching body in South Africa.
Who will actually coach me?
A qualified SA Business Coach matched to you, your industry, business stage and diagnosis. Every coach is selected, trained, monitored and evaluated by us and deploys the same methodology, so the standard does not vary between coaches. Each coach brings their experience and competence packaged in the SA Business Coaches framework.
How do I start?
With a diagnostic session, not a sales call. We look at the business first and propose a programme second — including scope, duration and fee.
Next Step
Every engagement begins with a diagnosis.
Not a sales call. We look at the business first and propose second.