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About

SA BUSINESS COACHES

Business coaches combining expertise, experience, and measurable impact

We develop executive and business leaders through a structured, evidence-based coaching framework grounded in coaching psychology and strengthened by our unique business, people, and personal mastery methodology.

Our accredited coaches are trained to work systemically — integrating strategy, stakeholder alignment, performance enablement, and leadership maturity — ensuring coaching translates into measurable organisational impact.

We partner with boards, C-Suite leaders, and senior HR executives across complex corporate environments.

Global client testimonials consistently highlight our depth, rigour, and commercial acuity, noting our ability to move beyond conversation into sustained behavioural shift, strategic clarity, and tangible business results.

OUR COACHES

Corporate and Executive Coaches

Business Owners and Entrepreneurship Coaches

Briony

Briony

Helen

Helen

Christél

Christél

Thabitha

Thabitha

Dr Florus

Dr Florus

Belinda

Belinda

Brett

Brett

Mario

Mario

Ilana

Ilana

Tarryn

Tarryn

Shirley

Shirley

Madelein

Madelein

Hermien

Hermien

Paulette

Paulette

Frank

Frank

Karusha

Karusha

Eugene

Eugene

Marcelle

Marcelle

Terry-Lee

Terry-Lee

Alison

Alison

Godfrey Mongwe

Godfrey Mongwe

OUR JOURNEY

Founded by the dynamic duo of Dr. Elana Siew, and Neale Roberts, SA Business Coaches combines a wealth of real-world business experience with cutting-edge research in organizational psychology and coaching.

Since our inception in 1998, we’ve proudly established ourselves as leaders in business, executive, and performance coaching across South Africa.

We’re accredited by prestigious organizations like the International Coach Register (ICR) and Coaches and Mentors of South Africa (COMENSA), and we diligently follow our own SA Business Coaching Core Competencies to maintain the highest standards in the industry.

Dr Siew’s groundbreaking PhD research, completed in 2016, explored the transformative power of achieving a state of Flow – a key ingredient for elevating experiences and boosting performance. We adeptly integrate Flow principles into our coaching for executives and business owners, empowering coaches to help their clients thrive and develop personal mastery.

Neale Roberts has an impressive track record as well. He led the South African Bond University team to an outstanding second place in the NASDAQ Business Planning Competition in San Diego, competing against 40 other business schools—a testament to his business leadership and coaching prowess.

We supply valuable, competent, and effective business coaches to Global, Corporate, and Entrepreneurial businesses. Our coaches deliver a variety of coaching outcomes, ranging from Personal, People, and Business Mastery to Business Model and Strategy coaching.

Considering our thorough research, we’re excited to offer a specialized program that trains passionate individuals to become BUSINESS COACHES. We believe that effective business coaching extends beyond life coaching principles. Our approach equips coaches with diverse skills tailored to enhance their clients’ experiences, business, and people awareness and deepen their self-awareness.

Over the last eleven years, we’ve successfully recruited and nurtured top-tier talent into QUALIFIED SA Business Coaches, including some of the brightest minds in South Africa’s business landscape. Please see above for a collage of our Executive and Entrepreneurial coaches. Their rich experience offers invaluable support as they navigate clients through various challenges, assisting with business mastery, people, high-performance team mastery, and personal growth. All our successful participants harness our cutting-edge proprietary software while adhering to our flexible yet structured framework, methodologies, and recognized competencies in their coaching practices. Our training programs meet rigorous international standards, and we proudly hold approvals from COMENSA, the authoritative body for coaching in South Africa.

We’re also honoured to be an approved silver training provider for COMENSA, further underscoring our commitment to excellence. Join us at SA Business Coaches, where we’re passionate about helping you succeed!

Today, SA Business Coaches operates countrywide as one of South Africa’s most established and rigorous coaching organisations — delivering structured, measurable coaching outcomes for corporate executives, business owners, and entrepreneurs since 1998.

Our coach development programme attracts MBA graduates, industrial psychologists, and seasoned executives who meet our exacting selection criteria and complete over 360 hours of accredited training before working with a single client.

Our methodology is not borrowed or adapted — it is proprietary, academically grounded, and battle-tested across more than 3,000 coaching assignments, 80% of which have been delivered at C-Suite and senior management level. It integrates 29 business executive coaching competencies and 17 local and international core competencies, developed and refined over nearly three decades.

At its core are three proprietary frameworks: B.E.A.K.S. — the competence architecture underpinning every coach we develop; D.I.T.A.R. — our structured, quality-controlled coaching process that engineers performance outcomes rather than leaving them to chance; and B.O.P. — our Business, Other People, and Personal Mastery model that ensures coaching addresses the full complexity of executive and business performance. This is not coaching built on inspiration. It is a system built on evidence.

Watch this video to learn more about our approach to coaching: