Business Coach

BRENDA

Coaching Qualifications

  • Qualified SA Business Coach – 06 August 2021
  • Mentoring and coaching expertise gained and implemented during my career

Other Qualifications

  • CA (SA) – 28 February 1981
  • Master of Business Administration – 30 November 1983
  • BA (Hons) French – 30 November 1977
  • Diploma in Wine, CWA – 30 September 1996
brenda doyle

Coaching Passion

This quote by Blaise Pascal, a French philosopher, really sums up the power of coaching: “People are generally better persuaded by the reasons which they have themselves discovered than by those which have come in to the mind of others“.

I have a passion for helping others to develop, am curious, empathetic and have had 30+ years of business experience.

Leadership & Coaching Achievements:

Mentored numerous colleagues and staff who progressed into senior management and executive leadership roles.

Developed and coached newly appointed managers to become confident and effective leaders.

Guided graduate professionals through successful transitions into corporate careers.

Led recruitment, succession planning and leadership development initiatives.

Combined executive leadership experience with professional coaching to support individual and organisational growth.

Work Experience

I have a BA(Hons) in French, am a Chartered Accountant (SA) and have an MBA from UCT. I have worked predominantly in financial services, including life assurance , asset management and hedge fund administration, and my roles have included the following:

* Finance Director of IDS Fund Services Group (now Sanne)
* Risk Manager, Employee Benefits, Momentum
* Deputy General Manager, Finance, Southern Life
* Head of Facilities, Southern Life
* Consultant, Structured Products, Investec. Leadership, Coaching & Mentoring

Throughout more than 30 years in senior management and executive roles within the financial services industry, I have coached, mentored
and developed professionals at all levels of their careers. Many of those I coached progressed into senior management and executive leadership positions.

My coaching combines extensive commercial experience with a practical, people-centred approach to developing leadership capability, confidence and career success.

Coaching Specialties

Executive Coaching and Leadership Development

Transition Coaching for New Executives

Change and Transition Coaching, and Career Development and Mentoring

Coaching Newly Appointed Managers

Coaching Experience

In 2022, I completed a twelve-month coaching programme with SA Business Coaches, which included 48 hours of supervised coaching practice.

I subsequently completed a professional coaching assignment with a senior executive in a large financial services organisation.

Throughout my business career, I have coached and mentored managers, professionals and graduates, helping them develop their leadership capability, confidence and decision-making skills. A number of those I mentored progressed into senior management and executive leadership positions within their organisations.

My coaching experience is supported by extensive leadership experience, including recruitment, talent development, leadership training, performance management, succession planning and the facilitation of disciplinary processes.

I have also coached and mentored university students and young professionals to support their career development and transition into the corporate environment.