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Business Coach


Coaching Qualifications

  • Qualified SA Business Coach – 06 August 2021

Other Qualifications

  • CA (SA) – 28 February 1981
  • Master of Business Administration – 30 November 1983
  • BA (Hons) French – 30 November 1977
  • Diploma in Wine, CWA – 30 September 1996
brenda doyle

Coaching Passion

This quote by Blaise Pascal, a French philosopher, really sums up the power of coaching: “People are generally better persuaded by the reasons which they have themselves discovered than by those which have come in to the mind of others”.
I have a passion for helping others, am curious, empathetic and have had 30+ years of business experience, in many areas and at management and executive level . I am keen to share my wisdom and business and life experience through business coaching, particularly with people experiencing times of change, eg promotion/lateral movement and new positions, and especially in
the financial services sector.

Work Experience

I have a BA(Hons) in French, am a Chartered Accountant (SA) and have an MBA from UCT.
I have worked predominantly in financial services, including life assurance , asset management and hedge fund administration, and my roles have included the following:
Finance Director of IDS Fund Services Group (now Sanne)
Risk Manager, Employee Benefits, Momentum
Deputy General Manager, Finance ,Southern Life
Head of Facilities, Southern Life
Consultant , Structured Products, Investec.

Coaching Specialties

Coaching New Managers

Coaching New Executives/Leaders

Coaching graduate professionals new to the corporate world

Coaching Experience

I have completed a 6 month coaching course with SA Business Coaches, and as part of this have done 24 hours of coaching practice with delegates in my cohort.

In addition, I have informally coached and mentored many colleagues and staff in my various management roles.

I have been actively involved in recruitment, leadership training and the management of disciplinary hearings.

I have also informally coached many students, in order to assist them with career development.