“You can be the ripest, juiciest peach in the world, and there’s still going to be somebody who hates peaches.”
Dita Von Teese
For those who have a speciality or a defined profession, niching yourself in Business Coaching is a natural path. For the generalists, however, the decision of how to niche yourself can be enormously stressful. On of the main reasons for this is FOMO (the Fear of Missing Out). What if you niche yourself in one sector and lose business that you could have performed in another?
Although we all know that we will never please everyone all of the time, the dilemma of which niche to choose is not necessarily about being a Business Coach to every kind of Business or Business person, rather, it tends to be about determining where you will be best and will add the most value. Some Business Coaches struggle to answer that question.
The greatest advantage to niching yourself is creating the brand of being an expert in a field. There will always be competition, and there may be times when you question your niching decision. Yet, if you select the wrong market, you have the option of shifting your niche to another that is more appropriate, if necessary. Those who do not niche are often perceived as being Jacks of all Trades, those who niche know what they do best, and facilitate themselves to do it the best that they can!
Niching is about utilising your unique talents and using the experience that you have to assist others. When you niche yourself, you use your self-concept and identity to build your business in the direction that will make you happiest and allow you to coach in the areas that you enjoy most. Doesn’t that make sense?