Einstein said that the definition of insanity is repeating the same actions again and again and expecting a different outcome. Obviously, Einstein lived in the times before computer technology where human nature leads us to press the same key again and again and expect the same error to disappear!
We all learn in different ways, and often, regardless of what we are told, many of us have a need to try something ourselves, despite being informed that others tried and failed. There is something that makes us think that we will do things differently, better, and that we will succeed.
The reality is that only through doing things differently can we make a change. To reinvent a business requires new thoughts, and certainly new actions. Repeating the same mistakes only embeds us deeper into our current situation. Change leads to opportunity and growth.
It has been said that intelligence is the ability to learn from your mistakes. Wisdom is the ability to learn from the mistakes of others. The wise business owner integrates this wisdom into their business so that they can stand on the shoulders of those who have ventured before them, made mistakes, and are able to show a different path. This wisdom allows for a business to renew itself and propel itself into a new reality of prosperity.